Abstract

The article explores cross-border provision of services by EU payment institutions. It begins with discussing the rudiments of cross-border activities, indicating that they can be based on the principles of the freedom of establishment or the freedom to provide services. It then reviews various legal solutions for cross-border provision of services through a branch office, before analysing the activity through an agent and demonstrating the legal differences between the two models. It then addresses the issue of cross-border activities under the principle of freedom to provide services, including the reverse-solicitation model. It concludes with the authors’ assessment of the issue on hand.