Abstract

The article focuses on generative issues of artificial intelligence and its relationship with protection of privacy and personal data. Although generative artificial intelligence technologies, such as machine learning or natural language processing, have long been known, their development and use pose some data protection challenges. In recent years, concerns have been arising as to what data is used to train models such as GPT and whether adequate privacy mechanisms do actually exist. The article also analyses the current legal framework for artificial intelligence, including the draft regulation on artificial intelligence (AI Act). It draws attention to the evolutionary nature of this issue and the need to take into account various legal, sectoral and contractual aspects when assessing privacy issues in the context of artificial intelligence. And since there is no better way to show the possibilities of generative artificial intelligence, it is emphasized that the abstract has been generated in “cooperation” with the ChatGPT tool.