Abstract

The article discusses the issue of the potential possibility of holding influencers liable for damage caused by following their advice. This is an unusual situation as the advice is not provided directly to specific persons but is addressed to an undefined group of recipients. Therefore, the author analyses whether there are grounds to attribute lawlessness and fault to influencers, as well as whether there is a causal link between their behaviour and damage. The article also discusses the level of due diligence required from influencers and the degree of rationality required from the addressees of online advice so that they can avoid the allegation of having contributed to the damage.