Abstract
The article is focused on analysing credit card issuance models by lending institutions (non-bank providers) and determination of the legal framework applicable to this type of business, including in light of the proposed legal amendments. The conclusions formulated in the article lead to the general thesis that it is possible to identify more than one legally acceptable business model of credit card issuance by lending institutions. However, the choice of a particular model carries with it a number of public and private law implications. In particular, these relate to the issue of being authorized to provide payment services as a payment service provider and the rules for the application of regulations specifying maximum non-interest costs of consumer credit.